Ranking at the top of Google is no accident. It's a system.
95% of all searches in the Netherlands go through Google — and 70% of clicks go to the top three results. If you're not there for the terms your customers type in, your offering barely exists online. We build rankings that last: powered by content people genuinely benefit from, carried by a technically healthy site, and reinforced by authority Google takes seriously.
Who does this work best for?
- Your business generates €500K+ revenue and every client represents serious value.
- Your customers research online before they get in touch or buy.
- You're done with monthly reports full of charts that don't lead to revenue.
What you concretely get in return.
- A keyword strategy built on search intent and revenue potential — not search volume alone.
- A technical audit with a priority list you can pick up tomorrow.
- Content written so that both Google and AI search engines (ChatGPT, Gemini, AI Overviews) cite you.
- Link building focused on relevance and authority within your field — quality over quantity.
- Monthly insight in your own dashboard: positions, traffic and what we did and why.
Google weighs 200+ factors. One sets all the others in motion.
The algorithm changes constantly, but the underlying pattern doesn't. Of the 200+ ranking factors, one consistently makes the difference: consistently publishing content that genuinely engages and helps people. Keep that up and you automatically feed the three factors that amplify the rest. Neglect it and you lose ground — no matter how good your technology is.
Consistent, engaging content— The engine
Are you consistently publishing the best answer?
Ranking one good page can happen by chance. Dominating a topic only happens by consistently publishing content that answers the search query better than anyone else. Consistency and relevance together build the momentum Google rewards.
Technology— Amplifier — so Google can actually read your content
Can Google reach your content effortlessly?
Even the best content is worthless if Google can't reach it. Crawlability, indexing, speed and structured data are the pipes through which your content flows into the SERP.
Authority— Amplifier — so Google trusts your content
Do others in your field reference you?
Great content naturally attracts mentions — but you can accelerate it. Relevant backlinks from your own field, brand mentions and a strong internal link structure tell Google your content carries authority.
User signals— Amplifier — so Google sees that it works
Do visitors stick around after the click?
After the click, Google keeps watching. Do people stay, keep scrolling, avoid clicking straight back? That behaviour confirms — or disproves — that your page was the answer.
Behind every search term lies an intention. Four, to be exact.
Not every search needs the same kind of answer. Answer a ready-to-buy search term with a blog post and you'll never rank — and conversely, you'll scare off curious visitors with a quote page. Half the job is simply matching the right page type to the right intent.
Someone wants to understand something
Top of the funnel. The searcher has a question and wants to learn, not yet buy. No immediate revenue, but exactly the moment to build trust and authority.
Someone is searching for you specifically
The searcher knows your name and wants to go straight to you. Always win these by making your brand strong — whoever types your name should land on you, not a competitor.
Someone is comparing options
Almost ready to buy, but still weighing it up. Comparisons, reviews and 'best' searches. High-value traffic with strong conversion potential.
Someone wants to act now
Ready to convert: hire, request, book. The highest commercial value — and you rarely get a second chance.
Six steps from baseline to rankings that last.
No vague 'we'll optimise it'. A fixed process where every step builds on the last, and where you see monthly what's happening and what it delivers.
Baseline & positioning
Before we touch a single page, we map your complete starting position: positioning, technical health, current rankings, content gaps and competitors. We determine who you are in the market and which search terms actually generate revenue.
- Brand and positioning scan — who are you, and what do you want to be found for?
- Technical audit with 200+ checkpoints.
- Competitor analysis on commercial keywords and content gaps.
- Rank baseline down to keyword level.
A healthy site is not a luxury.
It's the price of entry.
Before any content strategy can work, Google needs to be able to crawl, understand and load your site effortlessly. Core Web Vitals, indexing, schema and a clean structure determine whether your content gets a chance — or stays invisible.
- Crawlability — robots.txt is correct and blocks nothing that should rank
- XML sitemap present, clean and submitted in Search Console
- Fully responsive and built mobile-first
- HTTPS with a valid SSL certificate
- Schema.org markup on your core and service pages
- Core Web Vitals within Google's green zone
- Hreflang correctly set up where you serve multiple languages or regions
- Canonicals and indexation leave no duplicate or wasted pages
Results from real engagements — verified, not invented.
Two webshops, the same pattern twice: from relying on brand recognition to being structurally findable — on Google and in the AI assistants more and more customers get recommendations from. Figures straight from the ranking exports.
From local recognition to the top of Google and AI recommendations
From invisible in AI to a standard part of the answer
Your competitor is already visible in AI. When will you be?
30 minutes, no sales talk. You'll get instant insight into where AI already does — or doesn't — mention you.
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