Become the answer AI gives your customers.
Discover what GEO optimisation can do for your business. We make sure your brand appears in the answers of ChatGPT, Gemini and Perplexity — not as a ranking, but as the source that gets cited.
Generative Engine Optimization.
Your potential customers ask questions to ChatGPT, Gemini and Perplexity. They see AI-generated answers with references to sources. But your business isn't among them. That's what we fix. Where SEO gets you shown on Google, GEO gets you visible inside AI answers.
Optimised for clicks
- · User types a search query
- · Google shows organic results
- · Your website appears — or doesn't
- · Click to your site = chance to convert
Optimised for mentions
- · User asks AI a question
- · AI generates a summarised answer
- · AI cites 2-3 sources
- · Your business is the direct answer
- · You're validated by AI
What you miss out on without GEO: visibility in up to 50% of searches.
Who benefits from GEO optimisation?
GEO isn't for everyone. If your business matches the characteristics below, it's a no-brainer.
Your business operates in B2B services or high-end B2C
Think: lawyers, accountants, consultants, private clinics, IT companies, recruitment.
Your audience researches online before reaching out
Prospects Google (and ask AI) before making contact. You want to be the answer they get.
Your target customers carry decent value
You don't need to rank for every term. You want visibility for the right, high-margin terms.
You're already active in online marketing
GEO works even better on top of an existing SEO foundation.
Not sure? Request your free GEO audit
We assess in one hour whether GEO makes sense for your business.
What our clients have achieved with GEO optimisation.
AI mentions for our clients across ChatGPT, Gemini and Perplexity in the past 6 months.
of the audience gets asked, at least weekly, a question our client should be the answer to.
ranking in AI mentions for key questions.
"Within two months we saw ourselves showing up in AI answers. Not as one source out of ten, but as number 2 and 3. That translates directly into leads."
How we make your business visible in AI.
We don't believe in off-the-shelf packages. Together we develop a strategic route across 5 phases. Tailor-made, built around your goals and your audience.
GEO audit & baseline
We measure how often you're currently cited by AI (your Visibility Score), analyse your top 3 competitors and establish your Share of LLM Voice.
Content & authority analysis
Not all content works well for AI models. We analyse the actual questions users type into ChatGPT/Gemini, which sources AI currently cites in your niche, and the topical authority you need to build.
GEO content strategy
We create content built to both rank and get cited: technical markup (schema), page optimisation for perfect AI scannability, and mentions on authority sites.
Implementation & publishing
Your website receives the full GEO implementation: a proper robots.txt for AI crawlers, llms.txt (the new robots.txt for AI) and schema markup with structured data. We then publish content designed to get noticed by AI models.
Monitoring, optimisation & reporting
You get a monthly report: Share of LLM Voice, citations per platform, sentiment analysis (how AI talks about your brand) and drift detection (technical issues). We keep optimising continuously.
Results, not promises.
You don't have to take our word for it. You see it yourself in your dashboard: Share of LLM Voice, citations per AI model, trending position, sentiment analysis and a comparison with your competitors.
Your brand goes from 1 citation per 50 searches to 1 per 15 across AI interfaces.
More authority sites mention your business, independent of backlinks.
Leads that find you via AI convert better — they're already convinced.
How a client reached the top 3 of AI answers.
Setup
- Niche: Wealth management
- Goal: Top 3 in AI answers for "best wealth advisor Amsterdam"
- Starting point: 0 AI citations, invisible
The problem
Prospects were going straight to the competition. Those competitors appeared inside ChatGPT answers to questions like "who is a good wealth advisor?". Good website, dozens of backlinks — but AI models weren't quoting her. Classic SEO worked; GEO was uncharted territory.
Our approach
- Month 1-2: Audit, baseline measurement and a strategic topical map. We identified 6 high-value prompts where she was missing and 3 competitors who were being cited instead.
- Month 2-3: Restructuring existing content plus 8 new articles, targeted schema markup, passage optimisation and entity stacking on Wikipedia and LinkedIn.
- Month 3-4: Distribution and authority boost through webinars, whitepapers and expert quotes in industry publications. LLM Pulse monitoring live.
"I thought: AI is hype. Then I saw prospects talking about it. After four months I understood: this isn't the future, this is now. And Expose Your Brand saw it before we did."
Frequently asked questions about GEO.
How long until my business becomes visible in AI?+
Realistically: 6-12 weeks for your first citations, 16-24 weeks for a solid position. It depends on your niche (competition) and how established you already are. That's why we guarantee results within 90 days, or we keep working for free.
What's the difference between SEO and GEO?+
SEO optimises for clicks to your website (Google). GEO optimises for your business being mentioned as the answer inside AI interfaces (ChatGPT, Gemini). They share the same foundation (authority, content, technology), but the outcome differs. You want both.
Does GEO work for every industry?+
No. GEO works best for B2B services and high-end B2C where customers research before making contact. For e-commerce or impulse-purchase businesses, classic SEO delivers faster. We check this for free during the audit.
How do you measure success?+
With your own dashboard: Share of LLM Voice (what % of AI answers you are), citations per AI model, which prompts reach you, trend position versus competitors, and sentiment (how positively AI talks about you). Nothing hidden. Nothing estimated. Measured.
What does GEO optimisation cost?+
It depends on your niche, current visibility and how much content is required. On average €1K to €5K per month. We put together a tailored package during your consultation. You only pay for what genuinely contributes.
Your competitor is already visible in AI. When will you be?
30 minutes, no sales talk. You'll get instant insight into where AI already does — or doesn't — mention you.
Book your free AI strategy call
